Marketing and Improving Customer Care

The telecoms industry is standards based, and in most cases differentiation is achieved through marketing, the brand, and how the business interacts with its customers. Non-technical aspects are increasingly important in attracting and retaining customers. Coleago is well placed to help you to improve your marketing performance. Our service offering is grouped into four areas:

• Telecoms market planning
• Usage based segmentation
• Brand development
• Improving customer care

Coleago also has extensive experience in developing multi-brand MVNO business models. The centre of expertise is headed by Scott McKenzie, a former Director of KPN’s mobile wholesale business. For further information on this topic please click here.

Main contacts:

Graham Friend
Managing Director
Tel: +41 79 855 1354
graham.friend@coleago.com

Scott McKenzie
Director
Tel: +44 7825 294 576
scott.mckenzie@coleago.com