Digital content and media
In the area of media and digital content, Coleago's focus is to add value to our clients' businesses through the identification and development of their interactive services, which encompass wireless, broadband and IPTV. We combine strong creative vision with a disciplined commercial and technical approach.Content strategy formulation
- Analysis and definition of marketplace, opportunity and value chain.
- Concept development workshops and feasibility studies, specifying innovative solutions.
- Identification and delivery of priority partnerships, including distribution platforms, licenses, marketing tie-ins and funding.
- Negotiation of carriage, intellectual property rights, exploitation terms and windows, revenue shares, SLA's etc.
- Design against identified marketing requirements, including business requirements, content formats, interface design, product life-cycle, dependencies, constraints and implementation solutions.
- Identification of optimal solutions to capture revenue, manage content and protect rights.
- Project, supplier and partner management.
- Branded entertainment development: Defined processes and models for the development of brand-driven communications opportunities.
