The Economist Guide to Business Planning

The Economist "Guide to Business Planning", authored by Graham Friend and Stefan Zehle, the Directors of Coleago Consulting, was first published in 2004. The updated 2nd edition is now available. To get any new business idea off the ground or develop and better manage an existing business you must have a plan - and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. The Economist Guide to Business Planning is suitable for small businesses and large companies alike and covers every aspect of preparing and using a business plan. The guide contains comprehensive coverage of business planning and analysis techniques.

The book includes:

  • tools for analysing the market, customers, competitors, and the business environment
  • techniques for examining and choosing between alternative strategic options
  • how to analyse and mitigate risk

and explains:

  • how to identify the business's financing needs and select the appropriate type of finance
  • how to use the book's business plan document template to write your own plan.

The Guide to Business Planning can be purchased from any good bookshop and online bookseller or directly from www.bookshop.economist.com.

The book also available from Amazon www.amazon.com, www.amazon.co.uk, www.amazon.fr, www.amazon.de.

In the USA apart from Amazon, Barnes & Noble is a good source www.barnesandnoble.com and in Canada Chapters Indigo www.chapters.indigo.ca.

In Asia Kinokuniya is a good source www.kinokuniya.com. They have local websites and book-stores in Japan, Malaysia, Singapore, Indonesia (no local website), Thailand, Taiwan, Australia and the USA.

In India the Guide to Business Planning can be sourced from Flipkart www.flipkart.com, Infibeam www.infibeam.com, Rediff Books http://books.rediff.com.

In Australia and New Zealand Dymocks www.dymocks.com.au stocks the book and it can also be ordered from www.amazon.com.

 

                                       

               

 

"Summing up: Highly recommended." Choice, August 2009

Awarded "Outstanding Academic Title 2009" status by Choice, January 2010 

Further information visit www.guidetobusinessplanning.com