- Overview
- Strategy and business planning
- Improving profitability and performance
- M&A strategy and due diligence
- MVNO planning and support
- Spectrum auctions and licence applications
- Telecoms regulation and interconnect
- Digital content and media
- Excel Business Modelling
- Market research and forecasting
- Convergence and Fixed-Mobile Substitution
Market research and forecasting
Good business plans and service designs are always underpinned by market research. For this reason market research and demand forecasting are two of Coleago's core skills.
Primary Market Research: Coleago's consultants have designed and managed market studies in over 35 countries world-wide with sample sizes ranging from 1,000 to 3,000 interviews. The value of market research surveys is enhanced by feeding results into Coleago’s market forecast models. Forecast outputs, such as revenue, can be traced back to survey data and models can be updated as further information becomes available. The linking of market models to business planning models provides a powerful analytical tool to examine alternative scenarios and manage risk.
Secondary Research and Benchmarking: To generate a robust forecast, Coleago draws on a wide range of data sources. Over the years we have assembled an extensive library of benchmarks. These are used in cases where primary market research cannot be carried out due to cost or time constraints or as a reasonableness check.
Forecast Models: Coleago has developed highly sophisticated, yet user friendly forecast models for mobile markets, fixed wireless access, broadband Internet, and others. The models include total market and customer forecast, revenue forecast, price elasticity of demand, tariffs, voice and data traffic forecasts and more.
