Maximising ARPU Price Elasticity

This paper discusses three key questions with regards to mobile services price elasticity:

  • Why is elasticity important?
  • What is elasticity?
  • How can we measure elasticity?

Elasticity estimates are an important part of the marketing toolkit. Adjusting prices to reflect elasticity can boost ARPUs. While estimating elasticity is difficult, it is worthwhile.

Download Title File
Title:
Author:
Date:		 Maximising ARPU Price Elasticity
Martin Duckworth
03/2005		  pdf

Main contacts:

Stefan Zehle
CEO
UK +44 7974 356 258
Send Email >>
Graham Friend
Managing Director
UK +44 7973 315 434
Send Email >>