GSM & 3G Business Planning
A UK GSM operator had to plan the transition to 3G. While seeking to increase gross margin for different market segments, the operator also wanted to minimise further GSM investment because payback could not be achieved before the introduction of 3G. Coleago's Mobile Marketing Forecast Model produced a gross margin forecast by segment and a traffic forecast for circuit switched and packet switched traffic. This enabled the client to plan future network capex and adjust its marketing strategy to minimise peak GSM capex. The model included a scenario manager which allowed the operator to test different 3G launch and take-up assumptions.
Main contacts:
| Stefan Zehle CEO UK +44 7974 356 258 Send Email >> |
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| Graham Friend Managing Director UK +44 7973 315 434 Send Email >> |