Who will win the mobile payments standards war?

The introduction of new mobile phones fitted with chips featuring Near Field Communication capabilities will allow customers to tap their mobile phone against a retailer’s terminal in order to pay for a transaction. The value of mobile payment transactions is expected to grow dramatically and so powerful players are positioning themselves to fight it out in a war to establish a mobile payments standard.  Given the potentially high values of revenue and the desire of all players to establish deeper customer relationships, which also incorporate the all important billing relationship, the war is likely to be intense.

In this new paper, Coleago provides an analysis of how this new technology will work, who is taking part in the mobile payments standards war and what the likely outcome could be.